Commercial Product Photography Estimate – Information Needed

1. Project Goals

• What is the main purpose of the photos? (e.g., e-commerce, social media, advertising, packaging, print)

• What results are you hoping the images will achieve?

2. Product Details

• What are the products? Please provide a list or description or photos.

• How many individual products will be photographed?

• Are there any variants (e.g., colors, sizes)?

• Any challenges as reflective surfaces, see through.

• Are physical samples available in advance?

3. Key Features to Highlight

• Are there specific product details or features that must be emphasized?

4. Target Audience

• Who is the intended audience or buyer these images need to appeal to?

5. Creative Direction

• Do you have a specific style in mind? (e.g., clean white background, lifestyle, flat lay, dramatic lighting)

• Any mood boards, reference images, or inspiration you can share?

6. Number and Type of Shots

• How many final edited images are needed?

• What type of shots? (e.g., individual product shots, group shots, close-ups, lifestyle/use-in-context)

7. Location & Setups

• Will the shoot take place in studio or on location?

• Will sets or backgrounds need to be created or styled?

• Will there be props or models involved?

8. Styling & Art Direction

• Who will be providing product styling, props, and creative direction during the shoot?

• Will you need help sourcing props or hiring models?

• Will someone be on the set styling and setting up?

9. Usage & Licensing

• Where will the photos be used? (e.g., social media, website, print ads, billboards)

• Duration of use? (e.g., 6 months, 1 year, unlimited)

• Geographic scope? (e.g., local, national, global)

10. Deliverables

• Number of final edited images?

• Format & resolution required?

• Do you need multiple crops/sizes for different platforms?

• Any retouching or post-production expectations?

11. Timeline

• What is your ideal shoot date?

• When do you need final images delivered?

12. Budget

• What is your budget range for the shoot?
  (Even a ballpark helps tailor options realistically.)

13. Feedback & Approval

• Will you or someone from your team be present for the shoot?

• How will feedback and approvals be handled? How many rounds of revisions?

14. Other Logistics

• Are there any special access, equipment, or safety requirements?

• Who is the main point of contact?